Strategy. Marketing. Campaigns. Scale.
15+ years in the consumer product and lifestyle space.
About
Amanda Brody has always been drawn to the same question: 'why do people feel pulled towards a brand'? An ever evolving obsession with psychology, design and the mind-body connection are what pulled her towards consumer behavior, and eventually, towards building brands and telling stories.
That curiosity has taken her across fifteen years and some of the most recognized consumer brands in beauty, travel, and lifestyle — from L'Oréal and Charlotte Tilbury to Cronos Group, Away, KREWE, and Sol de Janeiro. The pattern has been consistent: walk in at an inflection point, get clear on where the brand needs to go, build the infrastructure to execute, and run programs and campaigns that earn cultural relevance and drive real commercial results.
Amanda works with brands in a fractional leadership or project-based capacity. While the engagements may change, her commitment to the complete loop doesn't.
Capabilities
Most brands can tell you what they sell. Fewer know why it matters or what makes them worth choosing. I help teams get to that answer, then build the architecture to nurture and scale.
Audience is not community (but I can help define your audience, too). I build the infrastructure to close the gap and reach the people who matter. Targeting, media, loyalty and programs that bring people into the brand, and keep them around.
The fun stuff. Full-funnel campaigns from brief through to partnering with the best creatives on production & casting recommendations and measurement. Designed to resonate deeply.
Brand functions don't come pre-assembled. I've built them from scratch time and again - hired the people, structured the work, and built a culture that fosters results and a healthy dose of fun. That's always the goal.